16 Lessons I Learned after 16 Weeks on the Bestseller List
My book, Don’t Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience, just crossed 16 weeks 22 weeks as #1 Best Seller in its category. Looking back, it was not a smooth or direct path, and there were a lot of “lessons” learned. I have…
Read MoreTen Storytelling Mistakes to Avoid
Better stories mean better engagement. Here’s a handy infographic you can use as a checklist when crafting stories for your business.
Read MoreCase Study: How Creating Consistent Compelling Content Doubled Sales
If you listen to every guru and social media expert, they would have you believe you need to be on every social platform that comes out. But that can be both exhausting and distracting and if you are a small business or solo-entrepreneur – seriously prevent you from getting any good results. Sometimes a simple…
Read MoreWhy Isn’t an Editorial Calendar on Your Agenda?
At some point, I hear this from almost every business owner: “I know I should be (blogging, writing, creating content) but I never know what to write about next! Be honest, have you ever been in that spot? The antidote is simple, but, like staying away from coffee and chocolate (or is that just me?),…
Read More10 Reasons You Need to Focus on Your Vision
I’m sure you’ve heard the old adage, “Failing to plan is planning to fail.” When running your business, you probably make plans, but many small business owners skip an important step because they think it doesn’t matter. And it’s actually the very first step: What’s your Vision? Even if you are a sole proprietorship or…
Read MoreWhat is Content Marketing?
What is Content Marketing, anyway? Simply: It is putting useful and relevant content at the core of your marketingYour customers are shutting off traditional advertising and marketing.They skip television commercials at every opportunity, flip past magazine advertising – if they read magazines at all – and search for online information jaded against irrelevant banners or…
Read MoreWhat To Do If Your Website Isn’t Mobile Friendly
Every so often, Google changes its search results algorithm to improve it’s results for users. Keeping your offering relevant is something any business would and should do for it’s customers. But unfortunately when the rules change, if you are not paying attention, you can lose out. And this is a case where you need to…
Read More3 Myths Professional Service Providers Believe About Referrals
For professional service providers, getting referrals is often the best and quickest way to convert a lead to a customer. The trust that is already built in from a referral source can lessen the selling cycle pretty dramatically. Having said that, it’s important to understand why you may not be getting as many referrals as…
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