Sticks and stones may break your bones, but names could break your business. From childhood, we are taught that what people say doesn’t matter. It is your belief in yourself that really matters. However, that all changes once you get into business. Your company’s reputation matters and so do the things that people say about … Read more
Marketing helps you connect with your customers so you can increase your brand awareness and ultimately stimulate sales, but not any marketing technique will do. In order to be effective, you will need to use strategies that allow you to reach the right people at the right time with the right message. The process starts … Read more
Once upon a time, getting your business on the front page of Google was as easy as doing some quality keyword research, writing great content, and making sure quality sites were linking to your site. Since then, though, the times have changed. Even if you miss the days of simple Google ranking, there’s not much … Read more
Facebook: it’s your most powerful platform and your arch nemesis all at once. With more than 1.45 billion daily users, the channel offers some serious exposure potential. The question then is how do you stand out? As small businesses, enterprises and content creators of all shapes and sizes flock to Facebook, it’s easy to get lost in the … Read more
Whatever the size of your business or customer base you serve, it’s a crowded marketplace that gets more competitive each day. Your businesses must make the most of your limited resources to maximize impact on their bottom line and make sure that you are top of mind when customers think of your type of business. … Read more