Case Study: How Creating Consistent Compelling Content Doubled Sales

If you listen to every guru and social media expert, they would have you believe you need to be on every social platform that comes out. But that can be both exhausting and distracting and if you are a small business or solo-entrepreneur – seriously prevent you from getting any good results. Sometimes a simple … Read more

Why Isn’t an Editorial Calendar on Your Agenda?

At some point, I hear this from almost every business owner: “I know I should be (blogging, writing, creating content) but I never know what to write about next! Be honest, have you ever been in that spot? The antidote is simple, but, like staying away from coffee and chocolate (or is that just me?), … Read more

10 Reasons You Need to Focus on Your Vision

I’m sure you’ve heard the old adage, “Failing to plan is planning to fail.” When running your business, you probably make plans, but many small business owners skip an important step because they think it doesn’t matter. And it’s actually the very first step: What’s your Vision? Even if you are a sole proprietorship or … Read more

What is Content Marketing?

What is Content Marketing, anyway? Simply: It is putting useful and relevant content at the core of your marketingYour customers are shutting off traditional advertising and marketing.They skip television commercials at every opportunity, flip past magazine advertising – if they read magazines at all – and search for online information jaded against irrelevant banners or … Read more