What is Content Marketing?
Simply put, content marketing is putting valuable, relevant and engaging text, images, video, audio at the center of your marketing program, instead of traditional promotional messages. Here is a more in-depth explanation.
How much should I budget for a Content Marketing program?
This will depend on how much you want to do yourself, versus having our experts manage your program. When you factor in content creation, lead generation and promotion, including social media management, there are plenty of moving parts. Our engagements generally begin at $3,500/month and range upward depending on the business goals.
How much does a website cost?
The cost to develop a website can vary depending on multiple factors, just like the cost of a house may vary. We focus on building websites as a central piece of your marketing program, (not just brochure sites) so they generally start in the $5,500 range for basic business sites and range upward depending on desired functionality.
How long does it take to design and build a website?
The time it takes to produce a website depends on the size and complexity of your site and how efficient your internal process is for generating and approving content. A basic business website, with quality content ready to go, typically takes around 4 weeks from beginning to end.
Who writes the copy for my website?
Generally, you are responsible for providing the website content. However, writing for the web is a specialized skill, so if you need help with this we can provide copywriting services.
Will my website work on mobile devices?
Yes it will! All the websites we develop use responsive design, which means they will take advantage of the screen size being used and display appropriately on any device.
What is a Content Management System (CMS)?
A Content Management System, or CMS, is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection.
Is the CMS hard to learn? Do you provide training?
The CMS is very easy to use, you'll get the hang of it in no time. We also provide video training on maintaining your website.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is all about getting your website to show up higher in the results on search engines such as Google. All the websites we develop are built to be easily indexed by the search engines. Plus, in your CMS, we'll give you the tools to optimize pages even more. There are many aspects that go into achieving good SEO, and one of the most important is the words on your website. Focus on writing relevant, engaging copy and you'll be well on your way.
What is a domain name?
A domain name is your address on the internet. Typically this would be something like yourcompany.com
What is web hosting?
Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data center that makes sure your website and email are available 24 hours a day.
Do I need my own domain name and web hosting?
Yes, you will need both. Be aware, not all hosting is the same, so if you have questions we can help set this up for you. We work with a web hosting provider that has servers optimized specifically for the requirements of your website CMS.
What is Brand Design - isn't that just my logo?
No, your logo is only one part of how your brand is represented. Brand design helps you make concious choices about how you are represented to your target audience, everywhere. The first thing we'll do when you join our Content Management Program is uncover your authentic values, vision and voice, and then apply those elements to every customer touchpoint online - including your logo, your website, and your entire social media presence.