Every so often, Google changes its search results algorithm to improve it’s results for users. Keeping your offering relevant is something any business would and should do for it’s customers.
But unfortunately when the rules change, if you are not paying attention, you can lose out. And this is a case where you need to pay attention.
You may remember when Google changed its search results algorithm, called “Panda,” back in 2011. Many businesses that previously ranked high in the search results saw their web traffic drop dramatically, overnight.
For the first time, it became starkly apparent, if you play by Google’s rules, you show up in a search. If you don’t, you don’t.
Back then 12% of all websites were impacted. We saw sites that went from page one to page thirty. How often do you keep searching on page thirty of Google? For that matter, how often do you even go to page two? Might as well not exist.
Google Announces New Mobile-Friendly Algorithm Release on April 21st
Google doesn’t always let you know when the rules are changing, but lucky for you, in this case they did. Google is releasing its next BIG search results algorithm change. And, this change has the potential to dwarf the impact Panda had on businesses in 2011!
Currently, approximately 50% of all Google searches are done on mobile devices. And come April 21, Google will label your website either:
2.) NOT Mobile-Friendly
Guess what happens to the NOT Mobile-Friendly websites?
Websites that are NOT Mobile-Friendly will be penalized and your web pages will be kicked down or even completely out of the results for people searching a mobile device. They VANISH… DISAPPEAR… DO NOT EXIST in the Google search results for anyone using a smart phone or tablet.
Imagine losing 50% of your leads from Google? For some businesses, that could be devastating.
— Google’s Zineb Ait Bahajji
The good news is Google has given the small business community ample warning. This isn't hype, it's reality. Things are changing on the Internet and you have to change with it.
Steps You Can Take To Insure Your Website Is Mobile-Friendly
1. Test your website for Mobile-Friendliness. Google offers a free tool that will test your website and in about 60 seconds will tell you if your site measures up as mobile responsive.
As you can see in the image above, we got a big thumbs-up from Google for our ProfitArcher.com site. (Phew!)
To test your site, go to: https://www.google.com/webmasters/tools/mobile-friendly
2. If your website doesn’t pass the Mobile-Friendly test, don’t panic! You have time and a few options, including some that shouldn’t require a huge investment.
What Do I Do If My Website Doesn’t Pass Google’s Mobile-Friendly Test?
If your website doesn’t pass the Google Mobile-Friendly test, you’ll want to select one of these options below and implement the change to your website as soon as possible:
Here's How To Make Your Website Mobile Friendly:
Option 1.) Purchase a WordPress “Responsive” Theme
If your website is based on WordPress this could be a fast, easy fix. Search for a WordPress theme that is mobile-responsive. Two good places to look are MyThemeShop and ThemeForest. You can buy themes like the ones we use or many other WordPress mobile-friendly themes for under $100.
Click the link below to schedule your FREE Mobile-Friendly Website Consultation. We’ll help you determine whether your website is ready for Google’s big algorithm change on April 21st… And if it’s not, we’ll show you what your options are for getting up-to-date in time for the switch.
If you’re not familiar with making a website theme change, you’ll want to contact your webmaster or hire someone with experience who can make the switch for you without having your website down for a lengthy period of time.
Option 2.) Program It Yourself
If you don’t have a WordPress based site, or you’re into figuring out this techno-geeky stuff on your own, visit the Google Developers Mobile Guide for a starting point.
Option 3.) Get Help
If your site doesn’t use a content manage system like WordPress or if you’d like help with installing a new theme or plug-in, or if you’re not even sure which option is the best for your business, don't wait until April 21. Complete the form below to schedule a mobile-friendly website review.