What is Content Marketing, anyway? Simply: It is putting useful and relevant content at the core of your marketing
Your customers are shutting off traditional advertising and marketing.
They skip television commercials at every opportunity, flip past magazine advertising - if they read magazines at all - and search for online information jaded against irrelevant banners or buttons.
As a smart marketer, you probably understand that the concept of traditional, “interruptive” and broadcast marketing is becoming less and less effective by the minute.
But there is a better way.
It’s called content marketing.
Content marketing is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive the conversion of leads into customers.
Instead of pitching and selling, you are delivering information that makes your buyer more intelligent.
And by providing consistent, valuable information to prospects, you earn their trust and loyalty.
Plus, unlike placing an ad, where you are “renting” space in media owned by some other publisher, you now “own” the media, as you’ve become the publisher as well. Once an ad run is over, your message is gone. But your valuable content will continue to attract attention long after any ad run has expired, making your marketing effort far more cost effective.
It doesn’t matter how much you plan on spending, content marketing should be at the beginning of your process, not a separate add-on. Quality content is part of all forms of marketing:
- Social Media: Content marketing strategy comes before your social media strategy.
- SEO: Search engines reward businesses that publish quality, consistent content.
- Public Relations: Successful PR strategies address issues your audience cares about, not your company’s business.
- Pay-Per-Click Advertising: For PPC to work, you need great content behind it.
Want to know how to develop a solid Content Marketing Strategy? Start Here.
Or, book a free Content Audit and we'll help you determine your next most important step.